Why are there advertisements on The Athletic?

The Athletic partners with premium brands to create rich and engaging advertising experiences that complement the in-depth stories, breaking news, extensive podcasts, and insider knowledge you’ve come to love.

Independent journalism sits at the core of who we are at The Athletic, and we will continue to offer the local and national coverage of the players, teams and leagues that fans like you can’t find anywhere else. The integration of seamless, high-quality advertising will allow us to invest further in this world-class sports journalism.

You can view a letter to subscribers from David Perpich, publisher of The Athletic, regarding advertisements here.

For information about how The Athletic uses and shares your personal data, please refer to our Privacy Policy here.

We value our fan-first community and consider your voice vitally important. For additional questions, please reach out to theathletic.com/contact-support.